Getting your site onto Google's first page for your target keyword is your best possible strategy for reaching the audience you want to focus on. It's essential for commercial success.

The importance of keywords and backlinks

Google uses more than 200 ranking factors as the checker in its algorithm for judging your website. Understanding these, and how to modify your site so that it's optimised the best it can be, is the only realistic method to rise in the SERPs. Most experts agree that two of the most powerful factors boil down to these: keyword use and backlinks. We'll come to backlinks in a moment, but first let's examine keyword use. Why's keyword use and their placement on the page so important? Google, and other search engines, use keywords to assess what your webpage is about and then how relevant it is to a user search query. Doing solid keyword research to determine the best keywords is your first step. If you’re not sure what a keyword is, remember that it can also be a keyword phrase such as ‘vitamins to help with arthritis’. These are known as long-tail keywords. A keyword can also be just a single word (although these are much harder to rank for as there’s more competition). Choosing your keywords is the kick-off point of the SEO process. If you choose irrelevant ones, you’ll see little progress with your SEO. The second step? Positioning your keywords in the right content elements of that page at the places where search engines pay attention when they're crawling your webpage content. These include the most important page elements such as your SEO page title, meta description, H1, H2, H3 tags and much more. But how do you know if you've got it as right as you can? We can help!


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SEO Page Optimizer Tool

This free checker tool, developed by our IT specialists at Keyboost, will evaluate your webpage for its SEO content. It then instructs you, step-by-step, how to improve the copy – and, crucially, – your keyword placement. Follow its guidance correctly and your webpage content will be restructured so that it's certain to improve on its Google ranking.

Get your content word perfect

SEO Page Optimizer analyses each webpage for a given keyword for those parameters that Google finds important. It then compares them to a calculated average of the 10 - 12 webpages that already have top positions in Google for that keyword. Then it provides precise instructions for you to restructure the content and keyword use. This will allow you to get as near as possible to the average of the top 10 webpages currently ranking for your keyword term. All you have to do is follow its clear instructions! Want to test out one of your pages and see how well you've organised your content? We offer one free webpage analysis per day to all our customers. You get a new analysis every new day of the week, Monday to Sunday. That's 365 free analyses a year! Simply input your webpage url or upload its html file. Then type in your target keyword and the country you're targeting and SEO Page Optimizer will get to work. You'll see the improvement in your ranking very rapidly. Try out the SEO Page Optimizer checker tool here.

Powerful indicators for your SEO

The second powerful indicator for Google ranking is the backlink. What are they? Backlinks (or inbound links) are links from external sites that point towards your website. Each backlink your site has is strong sign of popularity or authority. Backlinks are important for your SEO because Google will rank a site higher if it has quality backlinks. Another reason to get yourself quality backlinks is to attract visitors to arrive at your website. You can't set up a website, and then just hope for the best that people will find their way to your website without showing them the way. This type of links are the signposts they need. Backlinks help search engine spiders crawl and uncover the route to your site. For new websites, particularly, or low-performing sites, they're a fast and effective path towards speedier discovery and indexing of your site. This will lead to better search visibilityand a higher position in Google's organic results.


Try out the Keyboost backlink service for free!


Create sticky content

One of the best ways to achieve backlinks is to earn them. If your content is useful and relevant, then other website owners will want to reference your site and give a backlink. So it makes good sense to invest time in creating informative and compelling content. You can do this through your webpage content or your keyword-optimised blogs. Or create an informative white paper or case study and post it on your site. SEO experts call this kind of material 'sticky' content, precisely because it attracts links. Promoting this strong sticky content further through social media platforms such as Facebook, LinkedIn and Google+ will also help you build all-important backlinks because others will want to link to it.

Why it's quality that counts

Not all backlinks are the same. Not all backlinks are good for your website. The quality backlinks you should be seeking out are the ones that are directed from relevant authoritative domainsin your niche or sector. If the site linking to your site has a high Domain Authority and contains comparable or related content, your backlink will be good for your SEO and visibility. Here are some important points about choosing backlinks:

  1. Google judges relevance as a high trust indicator. If your website is about specialist health products for dogs, then receiving a backlink from a totally unrelated site about adult health insurance will be of little benefit. Google is not easily fooled. So when you go about building backlinks, check that the website you are linking to is in the same or a related niche.
  2. Google PageRank (Google PR) is one of the criteria Google uses to judge a page's relevance or importance. Important pages receive a higher PageRank and are more likely to appear in Google’s top 10. Google PageRank (PR) goes from 0 - 10 and is awarded according to the number and quality of a website’s backlinks. The more quality backlinks, the higher Google Pagerank. Raising your Google page rank is highly effective for SEO to boost your organic search results.
  3. If a backlink to your website is added to a page that links to high quality sites, ideally websites in the same sector or area of business as your site, it’s a good thing. Why? Because the search engines will conclude that your site should be classed with those high quality sites. So choose your backlink carefully.
  4. The top level domain (TLD) extension (that's .com,, .fr) is another point to factor in for your backlinks. It's far more effective to receive a backlink from websites that have similar audiences to yours. So if you're based in the UK, generally and unless they have very high page authority like CNN, links from sites in another geographical area such as New Zealand, will be less beneficial.
  5. The anchor text you choose to link your backlink to is another important point to consider. These are the words that you choose to link out from. The quality of a backlink is better if the anchor text – that’s the words that form the clickable text of the link – either match or are similar to, the keywords that you’re trying to optimize for. To get best SEO effect, use words that contain relevant keywords. Don't, for example, just use 'read here' or 'click now'. Instead, think more creatively. Use 'read about food for senior dogs here' or 'click for advice on nutritious puppy food'. You can use SEO Page Optimizer as a checker to see how well you're using your anchor text. It will instruct you if it should be worded differently using more or less keywords.
  6. So how do you know what a bad backlink is? Usually these will be directed to your site from untrustworthy websites that have no connection with your site’s content. The effect will be even worse if you find you have a backlink from a site that has been penalized by Google.

Get the right links with Keyboost

If you knKeyboost uses dynamic links to help users optimize their websites by placement of links from sites of relevance and authority to get better organic search results.ow you don't yet have enough backlinks, we can help. Here at Keyboost, we've developed a specialised tool that will search and place dynamic links to your site from other websites of relevance and authority for your target keyword. It's called Keyboost. Keyboost ‘boosts’ a webpage using backlinks for a given keyword to higher rankings in Google. Thanks to Keyboost, a well-optimised webpage (say, top 30 in Google) can reach the first page within the organic search results.  On average, a keyword that is in the top 30 can enter into the top 10 Google results. A keyword that is in the top 20 results can reach the top 5, and one that is in the top 10 can usually attain a position in the top 3 ranking. How does Keyboost do this? Our company employs a team of specialists who will research your keyword and the sites competing for that term. Your consultant will then meticulously search for and identify only those sites of relevance and high Google authority to link to your site. Adding links to your site from ones that are not high-quality and with direct relevance is a pointless exercise. It can result in Google penalties. That's why we take a quality-assured approach with our Keyboost link-building process. We seek out only trustworthy sites that have a direct bearing to your target keyword for our dynamic links. If your content is receiving links from other relevant sites, that content will naturally rank higher with search engines' organic results. Why not try it now? We offer one free Keyboost test per domain if your webpage qualifies as having a top 100 position in Google for a given keyword. Or if you’ve optimized a page for SEO using our SEO Page Optimizer tool. It’s simple to use. You just fill in our form and we’ll do the rest. We’ll then give you regular feedback on the progress of your site. Not only is Keyboost free to use, but the results have been shown to be far more effective than even paid advertising such as Google AdWords or PPC (pay per click). You can expect to see results within just one month.The process we use is relatively complex and requires detailed work. Basically, the dynamic links are placed onto your site following pages from a selection of websites boasting an excellent authority with Google. This way your site earns a better reputation and gains better SEO . When starting work on backlinks, we are never tempted to insert poor quality backlinks. That would seriously discredit the reputation of a site and affect its SEO negatively. Each link has to be as natural as possible while being effective. We therefore put all our expertise at your service to guarantee you the best possible results.


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Knowledge is power, which is why we make available to you our free SEO newsletters. Subscribe to them here to receive our informative lessons on:

  1. Getting more customers to your website
  2. The secrets of Google unraveled

Each newsletter that arrives in your email box will build on your understanding of SEO so that you can optimise your site better and drive up your organic search results. The newsletters form part of a comprehensive SEO course. They explain the process of keyword research and how to format correctly your page content for your target keyword. Other topics covered include building backlinks, SEM (search engine marketing), best website structure, design and UX practice, advice for use of calls-to-action, and much more. Take advantage of our educational newsletter series now and subscribe for free.

Need more personal help with your SEO?

If you're starting from scratch with your website or you need a full SEO audit of your site, Keyboost Company's consultant team is here to help. One of Europe's leading SEO consultancy companies, we have been helping our clients optimise their websites for more than 15 years. Our consultants supply a range of SEO services. Not sure what you need to improve your site's ranking? Why not talk over your situation with one of our team? We'll quickly get a good overview to point you in the right direction. Then, if it's what you feel is needed, we'll perform a SEO audit to provide search engine optimization advice, in one package, that can be put in place step by step.


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Practical help from Keyboost's consultants

We're well aware that every website has different obstacles and goals linked to your competition and target audience. Our aim is the same as yours. To boost your website’s organic search engine optimization (SEO) visibility. Email us at or call directly at +44 3308 084797.

Understanding the type of backlink
  1. Anchor Text: The words or text that you use to link out from, either to an external site or to internal pages on your own site. For best SEO value, use relevant keywords for the hyperlink, rather than just 'click here'.
  2. Link Juice: SEO consultants use this term to describe the extra SEO value you get when another webpage links to your webpage. This extra value improves the domain authority and ultimately search visibility. Providing of course it is a site that you benefit from linking to.
  3. No-Follow Link: No-follow links stop search engine bots following a link. So if a website links back to you with a no-follow, you won't benefit from the link juice. People though will be able to follow the links so these links still have a functional use. Most often, developers use a no-follow if they're linking to an unreliable site or one that does not bring them any valuable link juice. Links from comments on blogs are often given a no-follow.
  4. Do-Follow Link: Ordinarily, any links that you add into a blog post are do-follow links, and do send on link juice.
  5. Linking Root Domains: This is how the number of backlinks coming into a website from a single domain is termed. It might be that one website has linked to your website many times but it will only be counted by Google as one linked root domain.
  6. Low-Quality Links: Poor quality links can have a negative result for your organic ranking. Google’s algorithms can tell the difference between good and bad quality links. Your site can be penalised if you have too many poor quality links. Low-quality links are links that come from link-farm sites, automated sites or spam.
  7. Internal Links: These are the links direct the user from one page to another within your website. Creating these is known as internal linking.

Do you want to learn more about backlinks and linking? Then subscribe to our educational newsletter series for free or contact us directly by mail - - or by phone - +44 3308 084797.

Check your links now

If backlinks are essential to SEO a web page, you know now that it’s also important to place text links (hyperlinks) linking to internal and external pages. You can check if your page contains enough links and if they are well built compared to the keyword of your page by performing an analysis with SEO Page Optimizer. SEO Page Optimizer is a free tool that you can use daily to analyze your site. It lets you know if your page is optimized for SEO. This tool assesses all the main elements of your pages: tags, text content with bold words, page titles but also the links placed in your content. For each element analyzed, you’ll receive a score and tips for improvement. The closer you get to the perfect score, the better your SEO. Don’t worry if your test results are not satisfactory. You can easily improve on them by following the recommendations listed below each test point. Try out SEO Page Optimizer now.




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